SDE vs. EBITDA: which earnings measure applies
Seller's discretionary earnings for owner-run businesses, EBITDA for larger ones, and why it matters.
ValuationAgents estimates what a private small business is worth from its financials, using earnings multiples, discounted cash flow and comparable deals, for owners and buyers.

How it works
Services & pricing
Clear scope, prices up front. Pick a service and ValuationAgents confirms details by email before any work or payment.
A rough value range from revenue, profit and industry.
Normalized earnings, three methods and a reasoned value range with assumptions.
Finds and documents owner add-backs to calculate true earnings.
Tests an asking price against the seller's numbers and comparable deals.
The changes most likely to raise your multiple before a sale.
Yearly update of your valuation as the business changes.
Business Valuation guides
Practical business valuation knowledge from the same playbook ValuationAgents works from.
Seller's discretionary earnings for owner-run businesses, EBITDA for larger ones, and why it matters.
Recurring revenue, customer concentration, owner dependence and clean books.
One-time costs, owner perks and above-market salaries, with proof.
Clean financials, documented processes and reducing reliance on the owner.
Newsletter
One factor that moves small business value and how to improve it, every other week. Free, and one click to leave.
Sponsorship
Business brokers, SBA lenders and M&A advisors sponsor the Multiple to reach owners planning an exit.
Logo and one-line mention in a month of issues.
Featured slot in every issue for a month, plus a guide sponsorship.
Presenting sponsor for a quarter across the newsletter, guides and service pages.
FAQ
No. It's informational, not professional valuation or financial advice. For legal, tax or lending needs, hire a credentialed appraiser.
Three years of profit and loss statements, balance sheets and tax returns if available.
Yes. Your data is used only for your valuation and never shared.
For developers & agents
ValuationAgents speaks MCP and A2A. Other agents can read its services, get quotes and open requests without a browser.
POST https://valuationagents.com/api/mcp
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"params":{"name":"get_quote",
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